Expert Survey 1
RV 판촉팀
투싼의 시장성에 대하여
승용형에 준하는 SUV시장의 필요성
목표시장 20대 후반 ~ 30대로 설정
초기 목표 판매량 달성 가능할 것인가?
생산물량 충족 시 충분히 가능
주문수요 지속유지
기아 KM의 출시에 대해….
경쟁으로 인한 충돌 발생 가능성 희박
투싼보다 고
Customer survey
We did customer survey at Home Plus and on the internet. We did street survey for 100 people and internet survey for 200 people. From the survey, we got much information about people`s need and what they want. We questioned people about their difficulties at home, their ideas about home environment robots, the preference about our robots, and so on. People mostly preferred our mo
Appendix F: Result of Patent Search
(57) Abstract: PURPOSE: A safety device for pedestrians walking on a pedestrian crossing is provided to provide safety to pedestrians by automatically opening the pedestrian crossing during walking signal and by blocking the pedestrian crossing during stop signal to prevent the pedestrians illegal crossing. CONSTITUTION: A safety device for pedestrians walking
Product
Build multiple product line-up as segment getting broader
Should Improve the products more faster than competitors
→ Need to focus on R&D
Focus on R&D to reduce the costs
(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital
1. Canon and the Digital Camera Industry
(1)Brief History
Canon was founded in 1937, starting as a camera making company. Today, 83 years later from the foundation, Canon took the second place among Asia’s top 1000 brands following Sony of the first place. In Asia, Canon’s brand power already surpassed those of Nike, Google and Coca-Cola. Canon’s mission is Coexistence which means ‘
[ Brand Launching ]
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE
#1 a brief Introduction Nutrilite
First, Nutrilite is a health-functional food company founded in 1934 by 칼렌보그. Since then, they make products with natural materials in their own organic farm, and conducts product testing more than 15000 times per month. Also, they are making good impression to public with many charity activities related to corporate social responsibility.
Nutrilite has
NUTRILITE?
Founded in 1934
Organic Agricultures
Charity Activities - CSR
- Make a Best Product
Conducted Product Test more than 15,000 products per a month
Introducing Product
더블엑스 종합비타민무기질
새몬 오메가 3 - DHA/EPA 함유제품
SWOT Analysis
Strength
Strong brand image
Unmatched
Trustworthy
Focus on customer satisfaction
experts say that this rate will be increased. so they expect that the rate will be over 8% this year, and will be over 10% next year.
Object of Study
How do domestic beer companies cope with the challenge?
20’s beer consumption pattern?
Do they really feel difference of flavor?
Like I said earlier, young comsumers are looking for beer of the new flavor. also many of them want la